1. What’s Digital Marketing?

Digital marketing is a type of marketing activity that uses electronic technologies to reach potential consumers. Digital marketers use social networks, search engine optimization, mobile phone applications, online video, web analytics, and other platforms to promote their brand, products, and services.
Businesses use digital marketing to communicate commercial offers, promotions, events, announcements, and information to customers. Consumers may visit a business’ website, for example, to research a product or service, check out its special offers, or find additional information about the company. In return, companies receive traffic and sales opportunities, either directly or indirectly.

2. How Does Digital Marketing Work?

The basic principle behind digital marketing is providing content to attract visitors to a site. Once visitors arrive at the site, they expect to interact with target content or a specific page of the website. Therefore, the goal of any digital marketing campaign is to make sure that the right content appears in the right place — at the top, bottom, side, or throughout the entire webpage — based on what attracts users’ attention.
There are essentially three steps involved in digital marketing:

Step 1: Create Quality Content

Content is king! Producing quality content is paramount in SEO (search engine optimization). Good content helps people discover your business via search engines like Google and Bing. When writing content, consider using keywords throughout the copy. Also, write unique and useful content. You should never re-post material created by someone else. If you do, you risk copyright violations.

Step 2: Develop Engaging Metrics

You want to measure whether your efforts are working. Without data, it’s impossible to know if your campaigns are producing results and driving leads and conversions. Use metrics to evaluate your content performance. Analytics tools such as Google Analytics provide data points including demographics, time spent on site, pages viewed, and referrals. Consider adding custom code to your website to collect even more detailed information about your audience.

Step 3: Optimize Your Campaigns

Once you have some initial tracking in place, you need to optimize your campaigns. Based on the data you’ve collected, adjust your strategies to improve your conversion rates. Take advantage of remarketing and retargeting to get more from your ads.

Overall, the goal is to create high quality, engaging content and then drive traffic back to your site.