SEO Case Study: X Zone New Zealand

SEO

xzone.nz

SEO Case study of Client: xzone.nz
Industry: Wellness and Pain Relief

Introduction

xzone.nz is a 100% New Zealand-owned and operated company committed to helping people overcome pain, rediscover well-being, and achieve their life goals. Rooted in a philosophy of “do no harm,” xzone.nz extends this commitment to all people, animals, and the environment, ensuring ethical and sustainable practices in everything they do.

Background

Despite offering high-quality, ethically sourced products aimed at enhancing well-being, xzone.nz struggled with limited organic traffic and low visibility in search engine results. To grow their online presence, the company sought an SEO strategy to improve keyword rankings, increase organic traffic, and drive conversions.

Objective

To enhance the organic search visibility of xzone.nz, increase website traffic, and improve conversion rates by addressing SEO challenges and implementing an effective optimization strategy.

Challenges

  • Low Keyword Rankings: xzone.nz was not ranking for important industry-related keywords.
  • Technical SEO Issues: The site had slow loading speeds and unoptimized image ALT tags, affecting its SEO performance.
  • Visibility Issues: The website had minimal visibility, with only 0.3% visibility in Google search results.
  • Unindexed Pages: Many pages were not properly indexed by Google, limiting the site’s discoverability.

SEO Strategy

  1. Keyword Research & Optimization
  • Conducted extensive keyword research to identify relevant high-traffic, low-competition keywords aligned with xzone.nz’s niche.
  • Optimized on-page elements like product pages, meta titles, descriptions, and headers to boost rankings.
  1. Technical SEO Improvements
  • Image ALT Fixes: Corrected image ALT tags to ensure better optimization for search engines.
  • Site Speed Enhancements: Optimized the site’s loading time by compressing images, optimizing scripts, and improving server performance.
  • Google Indexing: Submitted unindexed pages to Google to ensure complete coverage of the website’s content.
  1. Content and On-Page SEO
  • Developed more detailed product descriptions with keyword optimization to capture search traffic.
  • Strengthened internal linking to improve site structure and make it easier for search engines to crawl the site.
  1. Backlink Building and Visibility Boost
  • Implemented a backlink-building strategy by partnering with relevant blogs and directories to strengthen domain authority.
  • Increased the website’s visibility in Google search results from 0.3% to 12% over several months.
  1. Revenue Tracking
  • Monitored SEO-driven revenue growth using Google Analytics, allowing xzone.nz to track the impact of increased traffic on sales.

Results

  1. Increased Organic Traffic
  • Organic traffic surged as the site’s keyword rankings improved, resulting in a 140% increase in traffic over six months.
  1. Improved Keyword Rankings
  • High-priority keywords moved to the first page of Google, driving more targeted visitors to xzone.nz.
  1. Significant Visibility Boost
  • Visibility in Google’s search results increased from 0.3% to 12%, positioning the website to capture more organic traffic.
  1. Improved Site Performance
  • With improved site speed and optimized ALT tags, the user experience was enhanced, leading to better search rankings.
  1. Revenue Growth
  • Revenue saw substantial growth as the improved traffic and visibility led to higher conversions, with revenue data tracked through Google Analytics.

Conclusion

By addressing key SEO challenges such as low keyword rankings, technical issues, and visibility problems, xzone.nz was able to significantly enhance its online presence. The sustained increase in organic traffic and improved keyword rankings have led to a strong ROI, positioning the company for long-term success.

Key Takeaways:

  • A well-researched and targeted keyword strategy is essential for increasing organic traffic.
  • Addressing technical SEO issues, like site speed and image ALT tags, is critical for improving both user experience and search rankings.
  • Consistently tracking revenue through Google Analytics allows businesses to measure the direct impact of SEO efforts.